Honey Yoga Social

Honey Yoga is a yoga studio that is  committed to bringing people together
through a spiritual community.

Tools

Figma, Illustrator, Photoshop

Skills

Branding, Product Design, UX/UI, Brand Research, Wireframing

Overview

Holding metaphysical beliefs can feel lonely when one’s meditations are all alone. In a yoga studio where theres mere minutes between classes, attempting to meet new people between the mats can feel intimidating.

Honey Yoga Social wants to connect their clients to create a thriving community.

Logo

Through this re-brand the goal was to bring spirituality back into yoga by allowing social connection to thrive. I kept the name honey to invoke the community that comes from a buzzing bee-hive.

This bee helps form the trademark with a lotus flower. The lotus flower is known as a symbol of re-birth, it serves as the guiding light in the path to enlightenment. The lotus serves as Honey Yoga’s connection back to ancient roots.

Brand Assets

Brand Assets were created for Honey Yoga for their new catalog of social events and mixers, along with merchandise that would be available year-round. To create a buzz at social events I created flash-tattoos using bees & traditional yogic symbols. The colors of the brand mimic the sky to creating soothing gradients that evoke feelings of serenity.

Goal

The goal of the Honey Social app is to provide a social space for Honey Yoga’s clientele where they can discuss beyond the yoga, into the metaphysical realms of life.

The app also functions as a portal to access daily meditations and yoga practices found at Honey Yoga, through a simple interface that is made to change with your day.

Comparative Analysis

Since most yoga studio apps only deal with scheduling or classes. I decided to broaden my analysis out to meditation and yoga apps.

Feature Prioritization

I wanted features to be a direct response to be issues presented by users. I attempted to have each feature be a solution to a users problem.

Design Process

Sketches & Wireframes

When I began sketching I tried to keep feature and goals in mind. I ran the new design through user testing where users thought aloud.

Home Page

The user is greeted with the mantra off the day. Scrolling introduces the yoga and meditation practices related to the time of day. Further down, the feed populates.

Groups

Groups are limited to three, to limit feelings of stress and indecision. Rather than users focusing on likes, users are focused on saving reflections that they enjoyed with no numbers.

Colors & Features Shift

Throughout the day the colors, meditations, and yoga practices shift related to the user’s morning, mid-day, and evening settings.

What I learned:

This project was my first in-depth user interface design, I learned a lot about navigation and prioritizing minimalism over excessive navigation. I also learned the importance of typography in UI, I worked with the challenge of using almost purely type to define buttons rather than cluttering the interface with shapes. I found this to be my most innovative solution to my original design’s cluttered organization.